Swiss Capital Becomes Scapp. Same Team, Same Services - Now with a Simpler Name

Tbilisi, Georgia – September 15, 2025 – One of Georgia’s leading microfinance organizations, Swiss Capital, which this year celebrates its 15th anniversary, has renewed its brand and will henceforth continue operating on the market under the name Scapp.

The rebranding includes an updated visual identity and a stronger focus on digital services. The new name, Scapp, presented as a single word, unlike the former, symbolically reflects and further emphasizes the company’s vision — to create simple and modern financial services for its customers.

“Fifteen years ago, we set our mission to expand financial accessibility for customers. Today, as technology continues to transform the financial sector, one of the key directions of our strategy is digital transformation, so that we can serve our customers more flexibly and securely,” said Gia Kereselidze, CEO of Scapp. “The new brand brings together both our experience and our vision for the future, and it enables us to express more clearly who we truly are.”

With its unchanged organizational structure and management team, Scapp continues moving toward its strategic goals, which include strengthening the digital ecosystem, introducing innovative products, and developing services tailored to customer needs. At the same time, the company places particular importance on corporate social responsibility. Based on these values, supported by a team of more than 500 employees, a nationwide network of 35 branches, and the digital services introduced in recent years, Scapp aims to further solidify its position in Georgia’s financial market and ensure sustainable long-term growth.